{"id":2207,"date":"2025-03-11T10:59:29","date_gmt":"2025-03-11T10:59:29","guid":{"rendered":"https:\/\/handboek.ai\/boeken_AI_artificial\/?p=2207"},"modified":"2025-05-16T11:03:11","modified_gmt":"2025-05-16T11:03:11","slug":"over-auteur-patrick-petersen","status":"publish","type":"post","link":"https:\/\/handboek.ai\/boeken_AI_artificial\/over-auteur-patrick-petersen\/","title":{"rendered":"Over auteur Patrick Petersen"},"content":{"rendered":"

\"\"<\/p>\n

Patrick <\/span>Petersen <\/span>is <\/span>een <\/span>vooraanstaande <\/span>Nederlandse <\/span>expert <\/span>op <\/span>het <\/span>snijvlak <\/span>van <\/span>kunstmatige <\/span>intelligentie (<\/span>AI), <\/span>digitale <\/span>marketing <\/span>en <\/span>contentstrategie.<\/span><\/span> Als <\/span>oprichter <\/span>van <\/span>het <\/span>marketingbureau <\/span>AtMost <\/span>en <\/span>het <\/span>contentplatform <\/span>AtMost.<\/span>TV <\/span>richt <\/span>hij <\/span>zich <\/span>op <\/span>het <\/span>integreren <\/span>van <\/span>AI <\/span>in <\/span>marketingprocessen, <\/span>met <\/span>een <\/span>sterke <\/span>focus <\/span>op <\/span>businessautomatisering <\/span>en <\/span>klantbeleving.\u00a0<\/span><\/span><\/strong><\/p>\n

Expertise <\/span>en <\/span>visie<\/span><\/h1>\n

Petersen <\/span>staat <\/span>bekend <\/span>om <\/span>zijn <\/span>kritische <\/span>en <\/span>pragmatische <\/span>benadering <\/span>van <\/span>AI <\/span>in <\/span>marketing.<\/span><\/span> Hij <\/span>benadrukt <\/span>dat <\/span>AI <\/span>geen <\/span>doel <\/span>op <\/span>zich <\/span>is, <\/span>maar <\/span>een <\/span>hulpmiddel <\/span>om <\/span>marketingstrategie\u00ebn <\/span>te <\/span>versterken.<\/span><\/span> In <\/span>zijn <\/span>columns <\/span>en <\/span>optredens <\/span>waarschuwt <\/span>hij <\/span>voor <\/span>de <\/span>gevaren <\/span>van ‘<\/span>AI-<\/span>washing’ <\/span>en <\/span>het <\/span>klakkeloos <\/span>overnemen <\/span>van <\/span>AI-<\/span>tools <\/span>zonder <\/span>strategische <\/span>onderbouwing.<\/span><\/span> Hij <\/span>pleit <\/span>voor <\/span>een <\/span>bewuste <\/span>inzet <\/span>van <\/span>AI, <\/span>waarbij <\/span>menselijke <\/span>creativiteit <\/span>en <\/span>kritisch <\/span>denken <\/span>centraal <\/span>blijven <\/span>staan.<\/span><\/span><\/p>\n

Publicaties <\/span>en <\/span>onderwijs<\/span><\/h3>\n

Als <\/span>auteur <\/span>heeft <\/span>Petersen <\/span>meer <\/span>dan <\/span>twintig <\/span>boeken <\/span>geschreven <\/span>over <\/span>onderwerpen <\/span>als <\/span>AI, <\/span>digitale <\/span>marketing <\/span>en <\/span>maatschappelijke <\/span>ontwikkelingen.<\/span><\/span> Zijn <\/span>recente <\/span>werk, <\/span>Effectieve <\/span>AI-<\/span>prompts <\/span>voor <\/span>een <\/span>marketingstrategie <\/span>die <\/span>werkt<\/span><\/em>, <\/span>biedt <\/span>praktische <\/span>handvatten <\/span>voor <\/span>het <\/span>inzetten <\/span>van <\/span>AI <\/span>in <\/span>marketingcampagnes.<\/span><\/span> Daarnaast <\/span>is <\/span>hij <\/span>docent <\/span>bij <\/span>Beeckestijn <\/span>Business <\/span>School, <\/span>waar <\/span>hij <\/span>zijn <\/span>kennis <\/span>deelt <\/span>over <\/span>social <\/span>media <\/span>marketing, <\/span>contentmarketing <\/span>en <\/span>mobile <\/span>marketing.\u00a0<\/span><\/span><\/p>\n

<\/h3>\n
\n

Petersen <\/span>is <\/span>een <\/span>veelgevraagd <\/span>spreker <\/span>en <\/span>consultant.<\/span><\/span> Hij <\/span>combineert <\/span>humor <\/span>met <\/span>diepgaande <\/span>kennis <\/span>in <\/span>zijn <\/span>lezingen <\/span>en <\/span>workshops, <\/span>waarbij <\/span>hij <\/span>organisaties <\/span>helpt <\/span>om <\/span>AI <\/span>op <\/span>een <\/span>verantwoorde <\/span>en <\/span>effectieve <\/span>manier <\/span>te <\/span>integreren <\/span>in <\/span>hun <\/span>marketingstrategie\u00ebn.<\/span><\/span> Zijn <\/span>aanpak <\/span>is <\/span>gericht <\/span>op <\/span>het <\/span>versterken <\/span>van <\/span>de <\/span>menselijke <\/span>factor <\/span>in <\/span>een <\/span>steeds <\/span>meer <\/span>geautomatiseerde <\/span>wereld.\u00a0<\/span><\/span><\/p>\n<\/blockquote>\n

\u00a0\u00a0<\/span><\/h3>\n

Voor <\/span>meer <\/span>informatie <\/span>over <\/span>zijn <\/span>werk <\/span>en <\/span>publicaties <\/span>kun <\/span>je <\/span>terecht <\/span>op <\/span>zijn <\/span>website <\/span>AtMost.<\/span>nl<\/span><\/a> of <\/span>zijn <\/span>LinkedIn-<\/span><\/a>profiel.<\/span><\/span> Zijn <\/span>boeken <\/span>zijn <\/span>verkrijgbaar <\/span>via <\/span>onder <\/span>andere <\/span>Managementboek.<\/span>nl<\/span><\/a> en <\/span>Bruna.<\/span>nl<\/span><\/a>.\u00a0<\/span><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Patrick Petersen is een vooraanstaande Nederlandse expert op het snijvlak van kunstmatige intelligentie (AI), digitale marketing en contentstrategie. Als oprichter van het marketingbureau AtMost en het contentplatform AtMost.TV richt hij zich op het integreren van AI in marketingprocessen, met een sterke focus op businessautomatisering en klantbeleving.\u00a0 Expertise en visie Petersen staat bekend om zijn kritische […]<\/p>\n","protected":false},"author":1,"featured_media":2208,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-handboek-ai"],"_links":{"self":[{"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/posts\/2207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/comments?post=2207"}],"version-history":[{"count":0,"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/posts\/2207\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/media\/2208"}],"wp:attachment":[{"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/media?parent=2207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/categories?post=2207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/tags?post=2207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}