{"id":2343,"date":"2025-04-22T21:19:50","date_gmt":"2025-04-22T21:19:50","guid":{"rendered":"https:\/\/handboek.ai\/boeken_AI_artificial\/?p=2343"},"modified":"2025-06-05T21:28:20","modified_gmt":"2025-06-05T21:28:20","slug":"ai-selling-boek-offerte","status":"publish","type":"post","link":"https:\/\/handboek.ai\/boeken_AI_artificial\/ai-selling-boek-offerte\/","title":{"rendered":"AI-selling boek: offerte bedrijfsfeest"},"content":{"rendered":"<p data-start=\"262\" data-end=\"512\"><strong data-start=\"262\" data-end=\"270\">Aan:<\/strong> [Naam bedrijf]<br data-start=\"285\" data-end=\"288\" \/><strong data-start=\"288\" data-end=\"308\">Datum evenement:<\/strong> [Datum invullen]<br data-start=\"325\" data-end=\"328\" \/><strong data-start=\"328\" data-end=\"340\">Locatie:<\/strong> [Eventlocatie invullen of \u2018in overleg\u2019]<br data-start=\"380\" data-end=\"383\" \/><strong data-start=\"383\" data-end=\"401\">Aantal gasten:<\/strong> ca. 100 personen<br data-start=\"418\" data-end=\"421\" \/><strong data-start=\"421\" data-end=\"436\">Aanleiding:<\/strong> Viering 25-jarig jubileum<br data-start=\"462\" data-end=\"465\" \/><strong data-start=\"465\" data-end=\"492\">Offerte opgemaakt door:<\/strong> [Jouw bedrijfsnaam]<\/p>\n<hr data-start=\"514\" data-end=\"517\" \/>\n<h3 data-start=\"519\" data-end=\"580\">\ud83c\udf89 <strong data-start=\"526\" data-end=\"580\">Concept: Feestelijk, stijlvol en volledig verzorgd<\/strong><\/h3>\n<p data-start=\"581\" data-end=\"894\">Ter ere van het 25-jarig bestaan van [Naam bedrijf] verzorgen wij een onvergetelijk jubileumfeest op locatie, inclusief catering, DJ en volledige co\u00f6rdinatie van het event. Het doel: jullie volledig ontzorgen, zodat het team onbezorgd kan genieten van een bijzondere avond vol sfeer, muziek en culinaire beleving.<\/p>\n<hr data-start=\"896\" data-end=\"899\" \/>\n<h3 data-start=\"901\" data-end=\"933\">\ud83d\udccd <strong data-start=\"908\" data-end=\"933\">Locatie en inrichting<\/strong><\/h3>\n<ul data-start=\"934\" data-end=\"1128\">\n<li data-start=\"934\" data-end=\"979\">\n<p data-start=\"936\" data-end=\"979\">Feestlocatie (binnen of buiten, in overleg)<\/p>\n<\/li>\n<li data-start=\"980\" data-end=\"1055\">\n<p data-start=\"982\" data-end=\"1055\">Professionele aankleding in stijl van het jubileum (kleurthema, branding)<\/p>\n<\/li>\n<li data-start=\"1056\" data-end=\"1087\">\n<p data-start=\"1058\" data-end=\"1087\">Ontvangst met welkomstdrankje<\/p>\n<\/li>\n<li data-start=\"1088\" data-end=\"1128\">\n<p data-start=\"1090\" data-end=\"1128\">Ruime dansvloer, statafels, loungehoek<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1130\" data-end=\"1133\" \/>\n<h3 data-start=\"1135\" data-end=\"1168\">\ud83c\udf7d\ufe0f <strong data-start=\"1143\" data-end=\"1168\">Catering (inbegrepen)<\/strong><\/h3>\n<ul data-start=\"1169\" data-end=\"1422\">\n<li data-start=\"1169\" data-end=\"1237\">\n<p data-start=\"1171\" data-end=\"1237\">Onbeperkt drankarrangement (bier, wijn, fris, koffie\/thee \u2013 5 uur)<\/p>\n<\/li>\n<li data-start=\"1238\" data-end=\"1306\">\n<p data-start=\"1240\" data-end=\"1306\">Luxe walking dinner of buffet (voorgerecht, hoofdgerecht, dessert)<\/p>\n<\/li>\n<li data-start=\"1307\" data-end=\"1371\">\n<p data-start=\"1309\" data-end=\"1371\">Speciale dieetwensen en allergie\u00ebn worden uiteraard meegenomen<\/p>\n<\/li>\n<li data-start=\"1372\" data-end=\"1422\">\n<p data-start=\"1374\" data-end=\"1422\">Optioneel: champagne toostmoment &amp; jubileumtaart<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1424\" data-end=\"1427\" \/>\n<h3 data-start=\"1429\" data-end=\"1453\">\ud83c\udfa7 <strong data-start=\"1436\" data-end=\"1453\">Entertainment<\/strong><\/h3>\n<ul data-start=\"1454\" data-end=\"1597\">\n<li data-start=\"1454\" data-end=\"1490\">\n<p data-start=\"1456\" data-end=\"1490\">Professionele DJ (5 uur draaitijd)<\/p>\n<\/li>\n<li data-start=\"1491\" data-end=\"1534\">\n<p data-start=\"1493\" data-end=\"1534\">Geluidsinstallatie en lichtset inbegrepen<\/p>\n<\/li>\n<li data-start=\"1535\" data-end=\"1597\">\n<p data-start=\"1537\" data-end=\"1597\">Optioneel: openingsspeech met microfoon, muziekkeuze op maat<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1599\" data-end=\"1602\" \/>\n<h3 data-start=\"1604\" data-end=\"1639\">\ud83d\udc65 <strong data-start=\"1611\" data-end=\"1639\">Personeel en co\u00f6rdinatie<\/strong><\/h3>\n<ul data-start=\"1640\" data-end=\"1774\">\n<li data-start=\"1640\" data-end=\"1701\">\n<p data-start=\"1642\" data-end=\"1701\">Evenementenco\u00f6rdinator op locatie (vanaf opbouw tot afbouw)<\/p>\n<\/li>\n<li data-start=\"1702\" data-end=\"1732\">\n<p data-start=\"1704\" data-end=\"1732\">Gastvrij bedienend personeel<\/p>\n<\/li>\n<li data-start=\"1733\" data-end=\"1774\">\n<p data-start=\"1735\" data-end=\"1774\">Technische ondersteuning (licht\/geluid)<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1776\" data-end=\"1779\" \/>\n<h3 data-start=\"1781\" data-end=\"1840\">\ud83e\uddfe <strong data-start=\"1788\" data-end=\"1840\">Totaalprijs (indicatie op basis van 100 gasten):<\/strong><\/h3>\n<p data-start=\"1841\" data-end=\"2030\"><strong data-start=\"1841\" data-end=\"1863\">\u20ac9.500,- excl. btw<\/strong><br data-start=\"1863\" data-end=\"1866\" \/>Inclusief locatiehuur, volledige catering, DJ, personeel, techniek en organisatiekosten.<br data-start=\"1954\" data-end=\"1957\" \/>Exacte prijs afhankelijk van gekozen locatie en eventuele maatwerkopties.<\/p>\n<pre>Maak een fotorealistische afbeelding om aan deze\r\nofferte als sfeerbeeld toe te voegen op basis van de\r\nbijgaande offerte-inhoud:  &lt;plak de bovenste offerte erin of upload een eigen offerte&gt; \r\n\r\n-<\/pre>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2349 size-full aligncenter\" src=\"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-content\/uploads\/2025\/04\/image-1.png\" alt=\"\" width=\"1024\" height=\"1536\" srcset=\"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-content\/uploads\/2025\/04\/image-1.png 1024w, https:\/\/handboek.ai\/boeken_AI_artificial\/wp-content\/uploads\/2025\/04\/image-1-200x300.png 200w, https:\/\/handboek.ai\/boeken_AI_artificial\/wp-content\/uploads\/2025\/04\/image-1-683x1024.png 683w, https:\/\/handboek.ai\/boeken_AI_artificial\/wp-content\/uploads\/2025\/04\/image-1-768x1152.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<pre><\/pre>\n<hr \/>\n<p>We gebruiken Perplexity om ons te helpen met analyses en modellen om de klantgerichte verkoopstrategie te optimaliseren. \u2022 Surf naar Perplexity.ai en log in. \u2022 Gebruik deze prompt om inzicht te krijgen in relevante analyses en modellen en:<\/p>\n<p>&nbsp;<\/p>\n<pre>Welke analyses en modellen worden het meest gebruikt om een effectieve B2B verkoopstrategie te\r\nontwikkelen binnen een strategisch plan, en hoe dragen deze analyses bij aan het identificeren van\r\ngroeikansen, het optimaliseren van klantbenadering en het versterken van de marktpositie?<\/pre>\n<pre> -\r\n<!--endfragment--><\/pre>\n<h2 id=\"belangrijkste-analyses-en-modellen-voor-een-effect\" class=\"mb-2 mt-6 text-lg font-[500] first:mt-0 dark:font-[475] [hr+&amp;]:mt-4\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-size: 1.125rem; font-weight: 500; margin: 0px 0px 0.5rem; color: oklch(0.304 0.04 213.681); line-height: 1.75rem; font-family: fkGrotesk, 'fkGrotesk Fallback'; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: oklch(0.99 0.004 106.471); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">Belangrijkste analyses en modellen voor een effectieve B2B-verkoopstrategie<\/h2>\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px; color: oklch(0.304 0.04 213.681); font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: oklch(0.99 0.004 106.471); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">Het ontwikkelen van een effectieve B2B-verkoopstrategie binnen een strategisch plan vereist een combinatie van diepgaande analyses en het gebruik van beproefde modellen. Deze instrumenten helpen bij het identificeren van groeikansen, het optimaliseren van klantbenadering en het versterken van de marktpositie.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px; color: oklch(0.304 0.04 213.681); font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: oklch(0.99 0.004 106.471); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><strong style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-weight: 550; color: oklch(0.304 0.04 213.681);\">Belangrijkste analyses en modellen:<\/strong><\/p>\n<ul class=\"marker:text-textOff list-disc\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; list-style: disc; margin: 0px; padding: 0px; padding-inline-start: 1.625em; color: oklch(0.304 0.04 213.681); font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: oklch(0.99 0.004 106.471); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\"><strong style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-weight: 550; color: oklch(0.304 0.04 213.681);\">Externe analyse:<\/strong><\/p>\n<ul class=\"marker:text-textOff list-disc\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; list-style: disc; margin: 0.75em 0px; padding: 0px; padding-inline-start: 1.625em;\">\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\"><strong style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-weight: 550; color: oklch(0.304 0.04 213.681);\">DESTEP-analyse:<\/strong>\u00a0Onderzoekt Demografische, Economische, Sociaal-culturele, Technologische, Ecologische en Politiek-juridische factoren. Hiermee krijg je inzicht in trends en ontwikkelingen die kansen of bedreigingen vormen voor de organisatie<span class=\"whitespace-nowrap\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; white-space: nowrap;\"><a class=\" mr-[2px] citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; margin-right: 2px; display: inline;\" href=\"https:\/\/www.b2bmarketeers.nl\/b2b-marketing-strategie\/\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"B2B marketing strategie, wat is het en hoe stel je deze op?\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">3<\/span><\/span><\/a>.<\/span><\/p>\n<\/li>\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\"><strong style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-weight: 550; color: oklch(0.304 0.04 213.681);\">MABA-analyse:<\/strong>\u00a0Helpt bij het prioriteren van markten of producten op basis van markt- en bedrijfsattractiviteit<span class=\"whitespace-nowrap\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; white-space: nowrap;\"><a class=\" mr-[2px] citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; margin-right: 2px; display: inline;\" href=\"https:\/\/www.b2bmarketeers.nl\/b2b-marketing-strategie\/\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"B2B marketing strategie, wat is het en hoe stel je deze op?\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">3<\/span><\/span><\/a>.<\/span><\/p>\n<\/li>\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\"><strong style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-weight: 550; color: oklch(0.304 0.04 213.681);\">Vijfkrachtenmodel van Porter:<\/strong>\u00a0Analyseert de concurrentiekracht in een markt door te kijken naar de macht van leveranciers, afnemers, toetredingsbarri\u00e8res, substituten en concurrentie-intensiteit<span class=\"whitespace-nowrap\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; white-space: nowrap;\"><a class=\" mr-[2px] citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; margin-right: 2px; display: inline;\" href=\"https:\/\/www.b2bmarketeers.nl\/b2b-marketing-strategie\/\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"B2B marketing strategie, wat is het en hoe stel je deze op?\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">3<\/span><\/span><\/a>.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\"><strong style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-weight: 550; color: oklch(0.304 0.04 213.681);\">Interne analyse:<\/strong><\/p>\n<ul class=\"marker:text-textOff list-disc\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; list-style: disc; margin: 0.75em 0px; padding: 0px; padding-inline-start: 1.625em;\">\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\"><strong style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-weight: 550; color: oklch(0.304 0.04 213.681);\">SWOT-analyse (met confrontatiematrix):<\/strong>\u00a0Brengt de sterktes, zwaktes, kansen en bedreigingen van de organisatie in kaart en koppelt deze aan elkaar om strategische opties te formuleren<span class=\"whitespace-nowrap\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; white-space: nowrap;\"><a class=\" mr-[2px] citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; margin-right: 2px; display: inline;\" href=\"https:\/\/www.b2bmarketeers.nl\/b2b-marketing-strategie\/\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"B2B marketing strategie, wat is het en hoe stel je deze op?\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">3<\/span><\/span><\/a>.<\/span><\/p>\n<\/li>\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\"><strong style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-weight: 550; color: oklch(0.304 0.04 213.681);\">Portfolioanalyse (BCG-matrix):<\/strong>\u00a0Geeft inzicht in het producten- en dienstenaanbod en helpt bij het nemen van beslissingen over investeren, behouden, oogsten of desinvesteren<span class=\"whitespace-nowrap\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; white-space: nowrap;\"><a class=\" mr-[2px] citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; margin-right: 2px; display: inline;\" href=\"https:\/\/www.b2bmarketeers.nl\/b2b-marketing-strategie\/\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"B2B marketing strategie, wat is het en hoe stel je deze op?\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">3<\/span><\/span><\/a>.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\"><strong style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-weight: 550; color: oklch(0.304 0.04 213.681);\">Klantgerichte modellen:<\/strong><\/p>\n<ul class=\"marker:text-textOff list-disc\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; list-style: disc; margin: 0.75em 0px; padding: 0px; padding-inline-start: 1.625em;\">\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\"><strong style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-weight: 550; color: oklch(0.304 0.04 213.681);\">Buyer persona\u2019s:<\/strong>\u00a0Gedetailleerde profielen van ideale klanten, gebaseerd op hun behoeften, uitdagingen en koopmotieven, vormen de basis voor een gerichte klantbenadering<span class=\"whitespace-nowrap\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; white-space: nowrap;\"><a class=\" mr-[2px] citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; margin-right: 2px; display: inline;\" href=\"https:\/\/www.systony.nl\/blog\/b2b-sales-experience\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"Cre\u00eber de optimale B2B sales experience in 6 stappen - Systony\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">5<\/span><\/span><\/a>.<\/span><\/p>\n<\/li>\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\"><strong style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-weight: 550; color: oklch(0.304 0.04 213.681);\">Customer journey mapping:<\/strong>\u00a0Visualiseert de fasen die een klant doorloopt van ori\u00ebntatie tot aankoop en nazorg, waardoor je de klantbeleving kunt optimaliseren<span class=\"whitespace-nowrap\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; white-space: nowrap;\"><a class=\" mr-[2px] citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; margin-right: 2px; display: inline;\" href=\"https:\/\/www.systony.nl\/blog\/b2b-sales-experience\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"Cre\u00eber de optimale B2B sales experience in 6 stappen - Systony\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">5<\/span><\/span><\/a>.<\/span><\/p>\n<\/li>\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\"><strong style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-weight: 550; color: oklch(0.304 0.04 213.681);\">Account Based Selling\/Marketing:<\/strong>\u00a0Richt zich op het benaderen van specifieke, vaak grote accounts met een gepersonaliseerde strategie<span class=\"whitespace-nowrap\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; white-space: nowrap;\"><a class=\" mr-[2px] citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; margin-right: 2px; display: inline;\" href=\"https:\/\/blog.salesflare.com\/nl\/b2b-verkoopstrategieen\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"4 B2B verkoopstrategie\u00ebn die u gegarandeerd meer klanten ...\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">1<\/span><\/span><\/a>.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\"><strong style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-weight: 550; color: oklch(0.304 0.04 213.681);\">Waardepropositie-ontwikkeling:<\/strong><\/p>\n<ul class=\"marker:text-textOff list-disc\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; list-style: disc; margin: 0.75em 0px; padding: 0px; padding-inline-start: 1.625em;\">\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\"><strong style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-weight: 550; color: oklch(0.304 0.04 213.681);\">Treacy &amp; Wiersema-model:<\/strong>\u00a0Helpt bij het kiezen van een onderscheidende waardepropositie (Operational Excellence, Product Leadership, Customer Intimacy) voor verschillende markten of klantsegmenten<span class=\"whitespace-nowrap\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; white-space: nowrap;\"><a class=\" mr-[2px] citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; margin-right: 2px; display: inline;\" href=\"https:\/\/www.b2bmarketeers.nl\/b2b-marketing-strategie\/\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"B2B marketing strategie, wat is het en hoe stel je deze op?\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">3<\/span><\/span><\/a>.<\/span><\/p>\n<\/li>\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\"><strong style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-weight: 550; color: oklch(0.304 0.04 213.681);\">Oplossingsgerichte verkoopmodellen:<\/strong>\u00a0Focussen op het identificeren van klantproblemen en het aanbieden van maatwerkoplossingen die echte waarde toevoegen<a class=\"citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; display: inline;\" href=\"https:\/\/blog.salesflare.com\/nl\/b2b-verkoopstrategieen\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"4 B2B verkoopstrategie\u00ebn die u gegarandeerd meer klanten ...\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">1<\/span><\/span><\/a><span class=\"whitespace-nowrap\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; white-space: nowrap;\"><a class=\" mr-[2px] citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; margin-right: 2px; display: inline;\" href=\"https:\/\/www.managementboek.nl\/tw\/b2b-sales\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"B2B-Sales: De moderne aanpak voor zakelijke verkoop ...\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">2<\/span><\/span><\/a>.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 id=\"bijdrage-aan-groeikansen-klantbenadering-en-marktp\" class=\"mb-2 mt-6 text-lg font-[500] first:mt-0 dark:font-[475] [hr+&amp;]:mt-4\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-size: 1.125rem; font-weight: 500; margin: 1.5rem 0px 0.5rem; color: oklch(0.304 0.04 213.681); line-height: 1.75rem; font-family: fkGrotesk, 'fkGrotesk Fallback'; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: oklch(0.99 0.004 106.471); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">Bijdrage aan groeikansen, klantbenadering en marktpositie<\/h2>\n<ul class=\"marker:text-textOff list-disc\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; list-style: disc; margin: 0px; padding: 0px; padding-inline-start: 1.625em; color: oklch(0.304 0.04 213.681); font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: oklch(0.99 0.004 106.471); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\"><strong style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-weight: 550; color: oklch(0.304 0.04 213.681);\">Identificeren van groeikansen:<\/strong><\/p>\n<ul class=\"marker:text-textOff list-disc\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; list-style: disc; margin: 0.75em 0px; padding: 0px; padding-inline-start: 1.625em;\">\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\">Door externe analyses (zoals DESTEP, MABA en Porter) worden trends, marktkansen en bedreigingen zichtbaar. Dit maakt het mogelijk om markten met groeipotentie te selecteren en daar gericht op in te spelen<span class=\"whitespace-nowrap\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; white-space: nowrap;\"><a class=\" mr-[2px] citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; margin-right: 2px; display: inline;\" href=\"https:\/\/www.b2bmarketeers.nl\/b2b-marketing-strategie\/\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"B2B marketing strategie, wat is het en hoe stel je deze op?\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">3<\/span><\/span><\/a>.<\/span><\/p>\n<\/li>\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\">SWOT- en confrontatiematrix helpen om interne sterktes te koppelen aan externe kansen, wat leidt tot concrete groeistrategie\u00ebn<span class=\"whitespace-nowrap\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; white-space: nowrap;\"><a class=\" mr-[2px] citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; margin-right: 2px; display: inline;\" href=\"https:\/\/www.b2bmarketeers.nl\/b2b-marketing-strategie\/\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"B2B marketing strategie, wat is het en hoe stel je deze op?\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">3<\/span><\/span><\/a>.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\"><strong style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-weight: 550; color: oklch(0.304 0.04 213.681);\">Optimaliseren van klantbenadering:<\/strong><\/p>\n<ul class=\"marker:text-textOff list-disc\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; list-style: disc; margin: 0.75em 0px; padding: 0px; padding-inline-start: 1.625em;\">\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\">Buyer persona\u2019s en customer journey mapping zorgen voor een diepgaand begrip van klantbehoeften en koopgedrag, waardoor je de communicatie en het aanbod kunt afstemmen op verschillende klantsegmenten<span class=\"whitespace-nowrap\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; white-space: nowrap;\"><a class=\" mr-[2px] citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; margin-right: 2px; display: inline;\" href=\"https:\/\/www.systony.nl\/blog\/b2b-sales-experience\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"Cre\u00eber de optimale B2B sales experience in 6 stappen - Systony\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">5<\/span><\/span><\/a>.<\/span><\/p>\n<\/li>\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\">Oplossingsgerichte en waardegedreven verkoopmodellen stellen sales in staat om als echte partner van de klant op te treden, wat leidt tot meer vertrouwen en langdurige relaties<a class=\"citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; display: inline;\" href=\"https:\/\/blog.salesflare.com\/nl\/b2b-verkoopstrategieen\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"4 B2B verkoopstrategie\u00ebn die u gegarandeerd meer klanten ...\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">1<\/span><\/span><\/a><span class=\"whitespace-nowrap\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; white-space: nowrap;\"><a class=\" mr-[2px] citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; margin-right: 2px; display: inline;\" href=\"https:\/\/www.managementboek.nl\/tw\/b2b-sales\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"B2B-Sales: De moderne aanpak voor zakelijke verkoop ...\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">2<\/span><\/span><\/a>.<\/span><\/p>\n<\/li>\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\">Multi-channel klantbenadering vergroot het bereik en verhoogt de betrokkenheid door klanten te bedienen via hun voorkeurskanalen<span class=\"whitespace-nowrap\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; white-space: nowrap;\"><a class=\" mr-[2px] citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; margin-right: 2px; display: inline;\" href=\"https:\/\/www.systony.nl\/blog\/b2b-sales-experience\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"Cre\u00eber de optimale B2B sales experience in 6 stappen - Systony\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">5<\/span><\/span><\/a>.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\"><strong style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-weight: 550; color: oklch(0.304 0.04 213.681);\">Versterken van de marktpositie:<\/strong><\/p>\n<ul class=\"marker:text-textOff list-disc\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; list-style: disc; margin: 0.75em 0px; padding: 0px; padding-inline-start: 1.625em;\">\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\">Portfolioanalyses en waardepropositie-modellen helpen om het aanbod scherp te positioneren ten opzichte van concurrenten, zodat de organisatie zich onderscheidt in de markt<span class=\"whitespace-nowrap\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; white-space: nowrap;\"><a class=\" mr-[2px] citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; margin-right: 2px; display: inline;\" href=\"https:\/\/www.b2bmarketeers.nl\/b2b-marketing-strategie\/\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"B2B marketing strategie, wat is het en hoe stel je deze op?\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">3<\/span><\/span><\/a>.<\/span><\/p>\n<\/li>\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\">Strategische verkoopmodellen, zoals account-based selling, richten zich op het binnenhalen en behouden van strategisch belangrijke klanten, wat de marktpositie verstevigt<span class=\"whitespace-nowrap\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; white-space: nowrap;\"><a class=\" mr-[2px] citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; margin-right: 2px; display: inline;\" href=\"https:\/\/blog.salesflare.com\/nl\/b2b-verkoopstrategieen\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"4 B2B verkoopstrategie\u00ebn die u gegarandeerd meer klanten ...\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">1<\/span><\/span><\/a>.<\/span><\/p>\n<\/li>\n<li style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 0.5em; margin-bottom: 0.5em; padding-inline-start: 0.375em;\">\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px;\">Door continu feedback van klanten te verzamelen en het salesproces te optimaliseren, bouw je aan een sterke reputatie en klantloyaliteit<span class=\"whitespace-nowrap\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; white-space: nowrap;\"><a class=\" mr-[2px] citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; margin-right: 2px; display: inline;\" href=\"https:\/\/www.systony.nl\/blog\/b2b-sales-experience\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"Cre\u00eber de optimale B2B sales experience in 6 stappen - Systony\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">5<\/span><\/span><\/a>.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 id=\"samenvatting\" class=\"mb-2 mt-6 text-lg font-[500] first:mt-0 dark:font-[475] [hr+&amp;]:mt-4\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-size: 1.125rem; font-weight: 500; margin: 1.5rem 0px 0.5rem; color: oklch(0.304 0.04 213.681); line-height: 1.75rem; font-family: fkGrotesk, 'fkGrotesk Fallback'; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: oklch(0.99 0.004 106.471); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">Samenvatting<\/h2>\n<p class=\"my-0\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin: 0px; color: oklch(0.304 0.04 213.681); font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: oklch(0.99 0.004 106.471); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">Het combineren van externe en interne analyses met klantgerichte modellen en waardepropositie-ontwikkeling vormt de kern van een effectieve B2B-verkoopstrategie. Deze aanpak maakt het mogelijk om groeikansen te herkennen, de klantbenadering te personaliseren en de marktpositie duurzaam te versterken<a class=\"citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; display: inline;\" href=\"https:\/\/blog.salesflare.com\/nl\/b2b-verkoopstrategieen\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"4 B2B verkoopstrategie\u00ebn die u gegarandeerd meer klanten ...\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">1<\/span><\/span><\/a><a class=\"citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; display: inline;\" href=\"https:\/\/www.b2bmarketeers.nl\/b2b-marketing-strategie\/\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"B2B marketing strategie, wat is het en hoe stel je deze op?\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">3<\/span><\/span><\/a><span class=\"whitespace-nowrap\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; white-space: nowrap;\"><a class=\" mr-[2px] citation ml-xs inline\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: oklch(0.304 0.04 213.681); text-decoration: none; font-weight: 400; margin-left: 4px; margin-right: 2px; display: inline;\" href=\"https:\/\/www.systony.nl\/blog\/b2b-sales-experience\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\" aria-label=\"Cre\u00eber de optimale B2B sales experience in 6 stappen - Systony\"><span class=\"relative select-none align-middle -top-px font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; position: relative; top: -1px; user-select: none; vertical-align: middle; font-family: fkGroteskNeue, 'fkGroteskNeue Fallback', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: oklch(0.304 0.04 213.681);\"><span class=\"hover:bg-super dark:hover:bg-superDark dark:hover:text-backgroundDark min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums hover:text-white py-[0.1875rem] px-[0.3rem] border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus dark:bg-offsetPlusDark\" style=\"box-sizing: border-box; border: 0px solid oklch(0.883 0.012 106.646 \/ 0.5); scrollbar-color: auto; scrollbar-width: auto; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-numeric-spacing: tabular-nums; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: oklch(88.3% 0.012 106.646\/0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; min-width: 1rem; cursor: pointer; border-radius: 0.3125rem; --tw-bg-opacity: 1; background-color: oklch(0.93 0.007 106.529); padding: 0.1875rem 0.3rem; text-align: center; vertical-align: middle; font-family: berkeleyMono, 'berkeleyMono Fallback', ui-monospace, SFMono-Regular, monospace; font-size: 0.6rem; font-variant-numeric: tabular-nums; font-synthesis: none;\">5<\/span><\/span><\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&#8211;<\/p>\n<p>We richten ons in de marktanalyse, die tot een betere verkoopstrategie moet leiden, op het hogere segment van bedrijfsfeesten met een minimaal budget van 25.000 euro en voeren deze prompt in Perplexity:<\/p>\n<pre>Ontwikkel een effectieve verkoopstrategie voor aanbieders van bedrijfsfeesten in Nederland, gericht op het\r\nhogere segment (feesten met een minimaal budget van 25.000 euro). Breng de markt, doelgroep, concurrentie\r\nen groeikansen in kaart en geef concrete handvatten om de verkoop te verhogen en geef aan welke bronnen\r\nen onderzoeken worden gebruikt.\u00a0 \r\n-\r\n\r\n\r\n<\/pre>\n<h2 data-start=\"319\" data-end=\"388\">1. Marktanalyse: Zakelijke evenementen Nederland (hoge segment)<\/h2>\n<p data-start=\"390\" data-end=\"414\"><strong data-start=\"390\" data-end=\"414\">Marktomvang &amp; trend:<\/strong><\/p>\n<ul data-start=\"415\" data-end=\"746\">\n<li data-start=\"415\" data-end=\"608\">\n<p data-start=\"417\" data-end=\"608\">Jaarlijks worden er tienduizenden bedrijfsfeesten en -evenementen georganiseerd. Volgens CBS en Respons Eventdata is het aandeel van bedrijfsgerelateerde events nog steeds groeiende na COVID.<\/p>\n<\/li>\n<li data-start=\"609\" data-end=\"746\">\n<p data-start=\"611\" data-end=\"746\">Er is een duidelijke groei in &#8220;experience-led&#8221; evenementen, waarbij bedrijven inzetten op beleving, branding en personeelstevredenheid.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"748\" data-end=\"796\"><strong data-start=\"748\" data-end=\"796\">Kenmerken van het hogere segment (\u20ac25.000+):<\/strong><\/p>\n<ul data-start=\"797\" data-end=\"1073\">\n<li data-start=\"797\" data-end=\"867\">\n<p data-start=\"799\" data-end=\"867\">Klanten eisen <strong data-start=\"813\" data-end=\"837\">volledige ontzorging<\/strong> en een unieke totaalbeleving.<\/p>\n<\/li>\n<li data-start=\"868\" data-end=\"991\">\n<p data-start=\"870\" data-end=\"991\">Budget wordt niet alleen besteed aan catering en locatie, maar ook aan branding, entertainment, techniek en storytelling.<\/p>\n<\/li>\n<li data-start=\"992\" data-end=\"1073\">\n<p data-start=\"994\" data-end=\"1073\">Het hogere segment zoekt <strong data-start=\"1019\" data-end=\"1054\">kwaliteit, prestige en maatwerk<\/strong> boven effici\u00ebntie.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1075\" data-end=\"1087\"><strong data-start=\"1075\" data-end=\"1087\">Bronnen:<\/strong><\/p>\n<ul data-start=\"1088\" data-end=\"1238\">\n<li data-start=\"1088\" data-end=\"1134\">\n<p data-start=\"1090\" data-end=\"1134\">CBS \u2013 Culturele en creatieve sectoren (2024)<\/p>\n<\/li>\n<li data-start=\"1135\" data-end=\"1183\">\n<p data-start=\"1137\" data-end=\"1183\">Respons Eventdata \u2013 Bedrijfsevenementenmonitor<\/p>\n<\/li>\n<li data-start=\"1184\" data-end=\"1238\">\n<p data-start=\"1186\" data-end=\"1238\">CLC-VECTA \u2013 Branchevereniging voor live communicatie<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1240\" data-end=\"1243\" \/>\n<h2 data-start=\"1245\" data-end=\"1270\">\ud83c\udfaf 2. Doelgroepanalyse<\/h2>\n<p data-start=\"1272\" data-end=\"1295\"><strong data-start=\"1272\" data-end=\"1295\">Primaire doelgroep:<\/strong><\/p>\n<ul data-start=\"1296\" data-end=\"1581\">\n<li data-start=\"1296\" data-end=\"1517\">\n<p data-start=\"1298\" data-end=\"1370\"><strong data-start=\"1298\" data-end=\"1351\">Middelgrote tot grote bedrijven (100+ werknemers)<\/strong> in sectoren zoals:<\/p>\n<ul data-start=\"1373\" data-end=\"1517\">\n<li data-start=\"1373\" data-end=\"1414\">\n<p data-start=\"1375\" data-end=\"1414\">Consultancy &amp; zakelijke dienstverlening<\/p>\n<\/li>\n<li data-start=\"1417\" data-end=\"1428\">\n<p data-start=\"1419\" data-end=\"1428\">Tech &amp; IT<\/p>\n<\/li>\n<li data-start=\"1431\" data-end=\"1448\">\n<p data-start=\"1433\" data-end=\"1448\">Farma en health<\/p>\n<\/li>\n<li data-start=\"1451\" data-end=\"1488\">\n<p data-start=\"1453\" data-end=\"1488\">Vastgoed en financi\u00eble instellingen<\/p>\n<\/li>\n<li data-start=\"1491\" data-end=\"1517\">\n<p data-start=\"1493\" data-end=\"1517\">Corporate retail en FMCG<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"1518\" data-end=\"1581\">\n<p data-start=\"1520\" data-end=\"1581\"><strong data-start=\"1520\" data-end=\"1556\">Marketing-, HR- of eventmanagers<\/strong> zijn vaak de beslissers.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1583\" data-end=\"1611\"><strong data-start=\"1583\" data-end=\"1611\">Gedrag &amp; besliscriteria:<\/strong><\/p>\n<ul data-start=\"1612\" data-end=\"1850\">\n<li data-start=\"1612\" data-end=\"1661\">\n<p data-start=\"1614\" data-end=\"1661\">Kwaliteit en creativiteit boven kostenbesparing<\/p>\n<\/li>\n<li data-start=\"1662\" data-end=\"1727\">\n<p data-start=\"1664\" data-end=\"1727\">Vertrouwen in leveranciers (referenties en cases zijn cruciaal)<\/p>\n<\/li>\n<li data-start=\"1728\" data-end=\"1777\">\n<p data-start=\"1730\" data-end=\"1777\">Tijdgebrek: voorkeur voor <strong data-start=\"1756\" data-end=\"1777\">\u00e9\u00e9n aanspreekpunt<\/strong><\/p>\n<\/li>\n<li data-start=\"1778\" data-end=\"1850\">\n<p data-start=\"1780\" data-end=\"1850\">Beleving moet passen bij merkidentiteit (employer branding speelt mee)<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1852\" data-end=\"1855\" \/>\n<h2 data-start=\"1857\" data-end=\"1885\">\ud83c\udfc1 3. Concurrentieanalyse<\/h2>\n<p data-start=\"1887\" data-end=\"1933\"><strong data-start=\"1887\" data-end=\"1933\">Belangrijkste concurrenten in dit segment:<\/strong><\/p>\n<ul data-start=\"1934\" data-end=\"2084\">\n<li data-start=\"1934\" data-end=\"2011\">\n<p data-start=\"1936\" data-end=\"2011\"><strong data-start=\"1936\" data-end=\"1955\">The Oval Office<\/strong>, <strong data-start=\"1957\" data-end=\"1979\">D&amp;B Eventmarketing<\/strong>, <strong data-start=\"1981\" data-end=\"1996\">Effectgroep<\/strong>, <strong data-start=\"1998\" data-end=\"2011\">Obsession<\/strong><\/p>\n<\/li>\n<li data-start=\"2012\" data-end=\"2084\">\n<p data-start=\"2014\" data-end=\"2084\">Zij positioneren zich als strategisch partner i.p.v. alleen uitvoerder<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2086\" data-end=\"2110\"><strong data-start=\"2086\" data-end=\"2110\">USP&#8217;s van koplopers:<\/strong><\/p>\n<ul data-start=\"2111\" data-end=\"2290\">\n<li data-start=\"2111\" data-end=\"2149\">\n<p data-start=\"2113\" data-end=\"2149\">Sterke creatieve conceptontwikkeling<\/p>\n<\/li>\n<li data-start=\"2150\" data-end=\"2199\">\n<p data-start=\"2152\" data-end=\"2199\">Eigen locaties of exclusieve venue partnerships<\/p>\n<\/li>\n<li data-start=\"2200\" data-end=\"2255\">\n<p data-start=\"2202\" data-end=\"2255\">Inhouse productie (licht, geluid, video, hospitality)<\/p>\n<\/li>\n<li data-start=\"2256\" data-end=\"2290\">\n<p data-start=\"2258\" data-end=\"2290\">Referentieprojecten met A-merken<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2292\" data-end=\"2506\"><strong data-start=\"2292\" data-end=\"2301\">Kans:<\/strong><br \/>\nVeel kleinere aanbieders schalen onvoldoende richting deze high-end markt. Er is ruimte voor <strong data-start=\"2395\" data-end=\"2506\">nieuwe aanbieders die ervaring combineren met sterke branding, scherpe propositie en hospitality-expertise.<\/strong><\/p>\n<hr data-start=\"2508\" data-end=\"2511\" \/>\n<h2 data-start=\"2513\" data-end=\"2550\">\ud83d\udcc8 4. Groeikansen en positionering<\/h2>\n<p data-start=\"2552\" data-end=\"2572\"><strong data-start=\"2552\" data-end=\"2572\">Positioneer als:<\/strong><\/p>\n<ul data-start=\"2573\" data-end=\"2703\">\n<li data-start=\"2573\" data-end=\"2647\">\n<p data-start=\"2575\" data-end=\"2647\">&#8220;Premium full-service partner voor onvergetelijke corporate experiences&#8221;<\/p>\n<\/li>\n<li data-start=\"2648\" data-end=\"2703\">\n<p data-start=\"2650\" data-end=\"2703\">Kernwaarden: ontzorging, impact, maatwerk, vertrouwen<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2705\" data-end=\"2721\"><strong data-start=\"2705\" data-end=\"2721\">Groeikansen:<\/strong><\/p>\n<ul data-start=\"2722\" data-end=\"3081\">\n<li data-start=\"2722\" data-end=\"2789\">\n<p data-start=\"2724\" data-end=\"2789\">Richt je op <strong data-start=\"2736\" data-end=\"2748\">retentie<\/strong>: herhaalopdrachten bij bestaande klanten<\/p>\n<\/li>\n<li data-start=\"2790\" data-end=\"2893\">\n<p data-start=\"2792\" data-end=\"2893\">Bied <strong data-start=\"2797\" data-end=\"2844\">jaarafspraken of all-in abonnementsmodellen<\/strong> voor vaste feestmomenten (kerst, zomer, jubilea)<\/p>\n<\/li>\n<li data-start=\"2894\" data-end=\"3005\">\n<p data-start=\"2896\" data-end=\"3005\"><strong data-start=\"2896\" data-end=\"2933\">Eventbranding + employer branding<\/strong> als toegevoegde waarde aanbieden (denk aan impact op werving &amp; cultuur)<\/p>\n<\/li>\n<li data-start=\"3006\" data-end=\"3081\">\n<p data-start=\"3008\" data-end=\"3081\">Werk samen met premium locaties en leveranciers voor een exclusief aanbod<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3083\" data-end=\"3086\" \/>\n<h2 data-start=\"3088\" data-end=\"3119\">\ud83d\udcbc 5. Concrete verkoopacties<\/h2>\n<h3 data-start=\"3121\" data-end=\"3158\">A. Verkoopstructuur en propositie<\/h3>\n<ul data-start=\"3159\" data-end=\"3512\">\n<li data-start=\"3159\" data-end=\"3254\">\n<p data-start=\"3161\" data-end=\"3254\">Ontwikkel 3 tot 4 <strong data-start=\"3179\" data-end=\"3211\">modulaire high-end pakketten<\/strong> als instapmodel, met ruimte voor maatwerk.<\/p>\n<\/li>\n<li data-start=\"3255\" data-end=\"3404\">\n<p data-start=\"3257\" data-end=\"3404\">Werk met een <strong data-start=\"3270\" data-end=\"3303\">account-based marketing (ABM)<\/strong> aanpak: benader per sector gericht, met op maat gemaakte voorstellen (event concept + ROI-beloften).<\/p>\n<\/li>\n<li data-start=\"3405\" data-end=\"3512\">\n<p data-start=\"3407\" data-end=\"3512\">Zorg voor een high-end offerte- en presentatiesysteem (visueel, storytelling, inclusief sfeerimpressies).<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3514\" data-end=\"3547\">B. Leadgeneratie &amp; acquisitie<\/h3>\n<ul data-start=\"3548\" data-end=\"3895\">\n<li data-start=\"3548\" data-end=\"3676\">\n<p data-start=\"3550\" data-end=\"3676\"><strong data-start=\"3550\" data-end=\"3578\">LinkedIn Sales Navigator<\/strong> inzetten voor leadsearch op functietitels als &#8220;HR Manager&#8221;, &#8220;Eventco\u00f6rdinator&#8221;, &#8220;Brand Director&#8221;.<\/p>\n<\/li>\n<li data-start=\"3677\" data-end=\"3813\">\n<p data-start=\"3679\" data-end=\"3813\">Voer <strong data-start=\"3684\" data-end=\"3719\">persoonlijke outreach-campagnes<\/strong> met uitnodigingen voor exclusieve &#8216;inspiratie-events&#8217; (denk: private showcases met partners).<\/p>\n<\/li>\n<li data-start=\"3814\" data-end=\"3895\">\n<p data-start=\"3816\" data-end=\"3895\">Werk met referralprogramma\u2019s: geef voordelen bij aanbrengen van nieuwe klanten.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3897\" data-end=\"3923\">C. Autoriteit opbouwen<\/h3>\n<ul data-start=\"3924\" data-end=\"4135\">\n<li data-start=\"3924\" data-end=\"3999\">\n<p data-start=\"3926\" data-end=\"3999\">Publiceer whitepapers of cases over &#8220;De ROI van premium personeelsevents&#8221;<\/p>\n<\/li>\n<li data-start=\"4000\" data-end=\"4062\">\n<p data-start=\"4002\" data-end=\"4062\">Deel video testimonials en aftermovies van eerdere projecten<\/p>\n<\/li>\n<li data-start=\"4063\" data-end=\"4135\">\n<p data-start=\"4065\" data-end=\"4135\">Investeer in awards &amp; PR (bijv. nominatie Gouden Giraffe Event Awards)<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"4137\" data-end=\"4140\" \/>\n<h2 data-start=\"4142\" data-end=\"4171\">\ud83d\udcda Bronnen en onderbouwing<\/h2>\n<ul data-start=\"4173\" data-end=\"4512\">\n<li data-start=\"4173\" data-end=\"4236\">\n<p data-start=\"4175\" data-end=\"4236\">CBS Data \u2013 Culturele evenementen en zakelijke uitgaven (2024)<\/p>\n<\/li>\n<li data-start=\"4237\" data-end=\"4288\">\n<p data-start=\"4239\" data-end=\"4288\">Respons Evenementen Monitor \u2013 Bedrijfsevenementen<\/p>\n<\/li>\n<li data-start=\"4289\" data-end=\"4337\">\n<p data-start=\"4291\" data-end=\"4337\">CLC-VECTA \u2013 Trendrapport Zakelijke Evenementen<\/p>\n<\/li>\n<li data-start=\"4338\" data-end=\"4390\">\n<p data-start=\"4340\" data-end=\"4390\">McKinsey \u2013 &#8220;The Experience Economy&#8221; rapport (2022)<\/p>\n<\/li>\n<li data-start=\"4391\" data-end=\"4451\">\n<p data-start=\"4393\" data-end=\"4451\">Eventbranche.nl \u2013 Expertartikelen over bedrijfsevenementen<\/p>\n<\/li>\n<li data-start=\"4452\" data-end=\"4512\">\n<p data-start=\"4454\" data-end=\"4512\">LinkedIn Insights \u2013 Sector- en functiedata op beslisniveau<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"4514\" data-end=\"4517\" \/>\n<h2 data-start=\"4519\" data-end=\"4564\">\u2705 Samenvatting: Strategie in \u00e9\u00e9n oogopslag<\/h2>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"4566\" data-end=\"5003\">\n<thead data-start=\"4566\" data-end=\"4586\">\n<tr data-start=\"4566\" data-end=\"4586\">\n<th data-start=\"4566\" data-end=\"4576\" data-col-size=\"sm\">Element<\/th>\n<th data-start=\"4576\" data-end=\"4586\" data-col-size=\"md\">Aanpak<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"4607\" data-end=\"5003\">\n<tr data-start=\"4607\" data-end=\"4686\">\n<td data-start=\"4607\" data-end=\"4623\" data-col-size=\"sm\"><strong data-start=\"4609\" data-end=\"4622\">Doelgroep<\/strong><\/td>\n<td data-col-size=\"md\" data-start=\"4623\" data-end=\"4686\">MKB+ en corporates, met focus op HR\/Marketing\/Eventmanagers<\/td>\n<\/tr>\n<tr data-start=\"4687\" data-end=\"4768\">\n<td data-start=\"4687\" data-end=\"4704\" data-col-size=\"sm\"><strong data-start=\"4689\" data-end=\"4703\">Propositie<\/strong><\/td>\n<td data-col-size=\"md\" data-start=\"4704\" data-end=\"4768\">Premium full-service, creatief maatwerk, complete ontzorging<\/td>\n<\/tr>\n<tr data-start=\"4769\" data-end=\"4846\">\n<td data-start=\"4769\" data-end=\"4789\" data-col-size=\"sm\"><strong data-start=\"4771\" data-end=\"4788\">Verkoopaanpak<\/strong><\/td>\n<td data-col-size=\"md\" data-start=\"4789\" data-end=\"4846\">ABM, persoonlijke outreach, sterk visuele voorstellen<\/td>\n<\/tr>\n<tr data-start=\"4847\" data-end=\"4932\">\n<td data-start=\"4847\" data-end=\"4868\" data-col-size=\"sm\"><strong data-start=\"4849\" data-end=\"4867\">Groeistrategie<\/strong><\/td>\n<td data-col-size=\"md\" data-start=\"4868\" data-end=\"4932\">Jaarcontracten, referralprogramma\u2019s, co-creatie met locaties<\/td>\n<\/tr>\n<tr data-start=\"4933\" data-end=\"5003\">\n<td data-start=\"4933\" data-end=\"4949\" data-col-size=\"sm\"><strong data-start=\"4935\" data-end=\"4948\">Marketing<\/strong><\/td>\n<td data-col-size=\"md\" data-start=\"4949\" data-end=\"5003\">Thought leadership, casevideo\u2019s, inspiratie-events<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<pre>-<\/pre>\n<pre>Visualiseer een 3D-bovenaanzicht van een zakelijk\r\njubileumevent ter ondersteuning van de offerte van\r\nons high-end eventbureau en pas aan op basis van de\r\nwaardepropositie met als thema \u2018Next 25 \u2013 Celebrate\r\nthe Vision\u2019.<\/pre>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2356 alignnone size-full\" src=\"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-content\/uploads\/2025\/04\/image-2.png\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-content\/uploads\/2025\/04\/image-2.png 1536w, https:\/\/handboek.ai\/boeken_AI_artificial\/wp-content\/uploads\/2025\/04\/image-2-300x200.png 300w, https:\/\/handboek.ai\/boeken_AI_artificial\/wp-content\/uploads\/2025\/04\/image-2-1024x683.png 1024w, https:\/\/handboek.ai\/boeken_AI_artificial\/wp-content\/uploads\/2025\/04\/image-2-768x512.png 768w, https:\/\/handboek.ai\/boeken_AI_artificial\/wp-content\/uploads\/2025\/04\/image-2-450x300.png 450w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>#AI017, AI017<\/p>\n<pre>-<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Aan: [Naam bedrijf]Datum evenement: [Datum invullen]Locatie: [Eventlocatie invullen of \u2018in overleg\u2019]Aantal gasten: ca. 100 personenAanleiding: Viering 25-jarig jubileumOfferte opgemaakt door: [Jouw bedrijfsnaam] \ud83c\udf89 Concept: Feestelijk, stijlvol en volledig verzorgd Ter ere van het 25-jarig bestaan van [Naam bedrijf] verzorgen wij een onvergetelijk jubileumfeest op locatie, inclusief catering, DJ en volledige co\u00f6rdinatie van het event. Het [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2349,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[298,84],"tags":[343,344],"class_list":["post-2343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boek-ai-selling-ai-in-het-verkooptem","category-hoofdstuk-4","tag-ai017","tag-offerte"],"_links":{"self":[{"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/posts\/2343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/comments?post=2343"}],"version-history":[{"count":0,"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/posts\/2343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/media\/2349"}],"wp:attachment":[{"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/media?parent=2343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/categories?post=2343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/tags?post=2343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}