{"id":963,"date":"2023-12-13T22:35:41","date_gmt":"2023-12-13T22:35:41","guid":{"rendered":"https:\/\/handboek.ai\/boeken_AI_artificial\/?p=963"},"modified":"2024-01-26T16:47:20","modified_gmt":"2024-01-26T16:47:20","slug":"serie-voor-marketingreport-nl-over-ai-en-marketing","status":"publish","type":"post","link":"https:\/\/handboek.ai\/boeken_AI_artificial\/serie-voor-marketingreport-nl-over-ai-en-marketing\/","title":{"rendered":"Columns-serie voor MarketingReport.nl over AI en marketing"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-964 alignnone size-full\" src=\"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-content\/uploads\/2023\/12\/image.png\" alt=\"\" width=\"765\" height=\"650\" srcset=\"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-content\/uploads\/2023\/12\/image.png 765w, https:\/\/handboek.ai\/boeken_AI_artificial\/wp-content\/uploads\/2023\/12\/image-300x255.png 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/p>\n<h2 style=\"box-sizing: border-box; margin: 0px 0px 1.2rem; font-family: Jost, sans-serif; font-weight: 500; line-height: 1.1; color: #000000; font-size: 4.8rem; padding: 1rem 0px; border: 0px; position: relative; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">[AI &amp; Marketing door Patrick Petersen] We moeten iets met conversational AI!<\/h2>\n<p style=\"box-sizing: border-box; margin: 0px; padding: 0px 0px 2rem; border: 0px; font-size: 18px; color: #000000; font-family: Spartan, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">In deze serie duikt\u00a0<a style=\"box-sizing: border-box; color: #007bff; text-decoration: none; background-color: transparent; margin: 0px; padding: 0px; border-width: 0px 0px 1px; border-image: initial; font-size: 18px; transition: all 0.3s ease 0s; outline: none !important; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); border-color: initial initial currentcolor initial; border-style: initial initial solid initial;\" href=\"https:\/\/www.linkedin.com\/in\/patrickpetersen\/\" target=\"_blank\" rel=\"noopener\"><strong style=\"box-sizing: border-box; font-weight: bolder; margin: 0px; padding: 0px; border: 0px; font-size: 18px;\">Patrick Petersen<\/strong><\/a>\u00a0in de wereld van AI. Lezers van MarketingReport.nl maken kans op zijn nieuwe boek, waarin hij alle ins en outs van AI door marketeers op een begrijpelijke manier uiteenzet.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px; padding: 0px 0px 2rem; border: 0px; font-size: 18px; color: #000000; font-family: Spartan, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">De irritatie om met slecht ge\u00efnstrueerde chatbots de klantreis te moeten doorlopen, groeit. Met die leuke, kleurrijke en\u00a0<em style=\"box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: 18px;\">menselijke<\/em>\u00a0AI-avatars wordt chatten met zomaar een callcenter weer leuk.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px; padding: 0px 0px 2rem; border: 0px; font-size: 18px; color: #000000; font-family: Spartan, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\u201cWe moeten iets met conversational AI!\u201d het is een kreet die je weleens lukraak door de gangen van contactcenters hoort galmen. Na veel onderzoek heb ik in mijn\u00a0<strong style=\"box-sizing: border-box; font-weight: bolder; margin: 0px; padding: 0px; border: 0px; font-size: 18px;\"><a style=\"box-sizing: border-box; color: #007bff; text-decoration: none; background-color: transparent; margin: 0px; padding: 0px; border-width: 0px 0px 1px; border-image: initial; font-size: 18px; transition: all 0.3s ease 0s; outline: none !important; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); border-color: initial initial currentcolor initial; border-style: initial initial solid initial;\" href=\"https:\/\/handboek.ai\/boeken_AI_artificial\/\">Handboek.AI<\/a><\/strong>\u00a0de kunstmatig intelligente mogelijkheden van AI-chats op een rij kunnen zetten. Het implementeren van conversationale AI om klantcontact te automatiseren is echter een precaire zaak.<\/p>\n<ul style=\"box-sizing: border-box; margin: 0px; padding: 0rem 0px 0rem 4rem; border: 0px; font-size: 18px; color: #000000; font-family: Spartan, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<li style=\"box-sizing: border-box; margin: 0px; padding: 0px 0px 2.9rem; border: 0px; font-size: 18px;\"><em style=\"box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: 18px;\">Wat zijn de verschillen met normale chatbots?<\/em><\/li>\n<li style=\"box-sizing: border-box; margin: 0px; padding: 0px 0px 2.9rem; border: 0px; font-size: 18px;\"><em style=\"box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: 18px;\">Wat zijn praktische voorbeelden?<\/em><\/li>\n<li style=\"box-sizing: border-box; margin: 0px; padding: 0px 0px 2.9rem; border: 0px; font-size: 18px;\"><em style=\"box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: 18px;\">Wat zijn de echte voordelen?<\/em><\/li>\n<li style=\"box-sizing: border-box; margin: 0px; padding: 0px 0px 2.9rem; border: 0px; font-size: 18px;\"><em style=\"box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: 18px;\">Hoe pas je conversational AI zelf toe?<\/em><\/li>\n<\/ul>\n<h1><a href=\"https:\/\/www.marketingreport.nl\/ai-en-marketing-door-patrick-petersen-we-moeten-iets-met-conversational-ai\/\">Klik hier!<\/a><\/h1>\n","protected":false},"excerpt":{"rendered":"<p>[AI &amp; Marketing door Patrick Petersen] We moeten iets met conversational AI! In deze serie duikt\u00a0Patrick Petersen\u00a0in de wereld van AI. Lezers van MarketingReport.nl maken kans op zijn nieuwe boek, waarin hij alle ins en outs van AI door marketeers op een begrijpelijke manier uiteenzet. De irritatie om met slecht ge\u00efnstrueerde chatbots de klantreis te [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10,138,41,186,137,187],"class_list":["post-963","post","type-post","status-publish","format-standard","hentry","category-handboek-ai","tag-ai","tag-boek","tag-boeken","tag-handboek-ai-marketing","tag-klantenservice","tag-patrick-petersen"],"_links":{"self":[{"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/posts\/963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/comments?post=963"}],"version-history":[{"count":0,"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/posts\/963\/revisions"}],"wp:attachment":[{"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/media?parent=963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/categories?post=963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handboek.ai\/boeken_AI_artificial\/wp-json\/wp\/v2\/tags?post=963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}